Shot in Nashville, Tennessee, it features the appearances of nearly a thousand fans of NF from around the world who volunteered as extras in the shoot. The music video was directed by Patrick Tohill and NF and was released alongside the single. You heard the saying if it ain't broke, don't fix it that's my motto.' Music video Between rapping and singing, NF declares in the chorus, 'You might see me in the same clothes I had on last week, am I ashamed? No.
In the lyrics, NF reflects on the choices he made in the course of his career, particularly his refusal to follow conventional ways to become a celebrity in music (such as rejecting the desires of his record label) and having been successful nevertheless from his own career path of focusing on authenticity rather than fame, while also poking fun at the music industry and Hollywood.
Written and produced alongside Tommee Profitt, it was released on March 9, 2023, as the second single from his fifth studio album Hope. ' Motto' is a song by American rapper NF.